Food Labelling Guide

24/06/2009 - 9:21 am by: The Australian Competition and Consumer Commission

 The Australian Competition and Consumer Commission has recently released the Food Labelling Guide, which has been designed to ensure food and beverage marketers are aware of their obligations to ensure all advertising and food labels are accurate.

Any misleading information on packaging or in advertising is pursued by the ACCC under the Trade Practices Act.

The main purpose of this guideline is to educate businesses in the food and beverage industry about their obligation to ensure that their product labelling, packaging and advertising is accurate and is not likely to mislead consumers. In particular, the Food labelling guide highlights the obligation of businesses to avoid making any claims or representations on a food or beverage label, package or advertisement that indicates that an ingredient is a predominant ingredient in that product1, if that is not the case.  

This guideline also explains and distinguishes the roles of two key agencies that regulate the food and beverage industry—Food Standards Australia New Zealand (FSANZ) and the Australian Competition and Consumer Commission (ACCC).This guide seeks to assist you to apply the law in your everyday business practices, by providing you with practical examples of the types of claims and representations you can and cannot make about your products when developing food and beverage labelling, packaging and advertising. 

For a free copy of this guide go to www.accc.gov.au

 

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